- Identify key internal and external stakeholders
- Assess their objectives and understand their needs
- Guide stakeholder interventions to ensure success
We work with our clients to identify their key stakeholders, assess their objectives and understand their needs.
Most companies recognise that, in addition to understanding the needs of their corporate community (employees, customers, suppliers) and the investment community (shareholders, financiers, ratings agencies, insurers) they also need to understand the needs of the wider community (Government, NGOs, the media, the broader public). Understanding the identity of your stakeholders and their needs and objectives can significantly reduce the risk of adverse publicity or being targeted as part of a campaign. Raising the profile of your organisationís environmental performance will inevitably increase the level of scrutiny that you face and the standard of behaviour that you need to uphold but inaction is invariably a far riskier strategy.
Refreshe can help you to identify who your key stakeholders are, to assess their objectives and gain an understanding of their needs. This can range from a desktop study of your stakeholders and their key drivers through to engaging with selected stakeholders with you or on your behalf. The benefit of engaging directly with your stakeholders includes gaining greater insight into their objectives and demonstrating to them that you take their needs seriously. Stakeholder engagement is a sensitive area and Refreshe can advise you on the best approach to adopt with your stakeholders to ensure that it is successfully managed.